September 2008
5 posts
Microsoft's next Big challenge: being liked.
Microsoft has become the big brand it is by putting their trademark on the larger part of most office workers daily time spend. This gives them by far the largest share in the attention market, let’s call it mindspace. But I don’t know anybody who knows someone who actually likes Microsoft. All MS users are somewhere between respectful, indifferent and annoyed. The nature of the customer brand...
Tobaccos burning.
The tragedy of the tobacco market is not the regulation by public health policies. Non-smoker protection is fine even with most smokers. No, the tragedy of this industry is the recent dominance of bad ads for cheap-and-cheerless low price brands; or traditional strong brands being traded down. In a market that was far ahead of most others in touching peoples hearts, with strong archetypal symbols...
