Sep
25th
Fri
25th
Blackwater, or the downsides of a strong brand
Blackwater is increasingly used as a generic for government defense contractors (the Mother Jones article linked here is just an example) and the tide is now turning against this industry heavily. For Blackwater, their strong branding means it’s becoming nearly impossible to hire them. Their brilliant branding is turning into a dealbreaker in times when decency is the best business strategy.
